Higher Education
Papajohn Higher Education Center
Masters of Social Work Program taught here!
The John and Mary Pappajohn Higher Education Center is located downtown Des Moines, Iowa. According to the Des Moines Register, developers have called it "a lightbulb" in the downtown landscape. Its well-lit glass front is intended to transmit a sense of activity to an area largely deserted after working hours. Philanthropist John Pappajohn served as chief sponsor of the 33,500 square-foot center.
The brand new Des Moines Public Library is just east of the center and a wonderful, quaint coffehouse is to the west! That is a perfect combination of resources for any collaborating learner!
Your Higher Education Marketing Tactics May Need an Upgrade
Higher Education
In Higher Education marketing, experience counts for a lot but so does keeping up with the latest marketing techniques that target the college demographic. With a large percentage of students now online, being able to reach them and connect with them is even more critical. Competition is fierce and University Admissions Offices need to differentiate themselves from the competition. Playing into a niche market is often effective. Are you a Christian University? Do you offer unique programs? Do you have a special member of staff to highlight? All of these allow you to share your story with prospective students with the intention of making that connection.
Jim Paskill, a Higher Education Marketing Consultant from Paskill, Stapleton and Lord has been involved in all aspects of the business for over 25 years now, from creative and design to strategy and implementation. He knows that marketing for higher education is a moving target. He has suggested that it “reinvents itself almost annually”. We are inclined to agree with him. A couple of trends stand out.
Prospective students often feel more connected to current students who they see as being like them. Figure out a good way to use that to your advantage. Create the opportunity for current students to blog about their college experiences. A video blogger can provide the visuals that potential students can use to begin their selection process.
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. Again, it’s about making a connection but this connection is one who prospective students can look up to. These can be a series of success stories from alumni, guest blog posts, dynamic faculty speakers on YouTube and even your current students who are known influencers. If you choose to use the services of a higher education marketing firm, look for a firm that understands the ever-changing landscape of higher education. A firm specializing in higher education marketing should be more in tune with how prospective students are finding information, what kind of information they want, and how to best package that information for the demographic. They should be willing to spend time getting to know your institution, to better identify the unique value that you bring to the higher education field.
Marketing for higher education isn’t limited to the online arena; traditional marketing practices still apply and statistics show that a combination of online and offline are the most effective tools to have in your arsenal. The SMART (Sales Management and Academic Recruitment Training) training workshop is a great way to learn the latest higher education marketing techniques especially suited to maximizing the effectiveness of your recruiters. These on-Campus Training Events are a great way to motivate and educate your admissions team, giving you the inspiration and tools to be able to make that connection and to identify those influencers who will contribute to your overall marketing effort.
Universities Q&A
Higher Education
Higher education in Wales is in turmoil. Universities have been told by the education minister that they must change or disappear, and, separately, the BBC has revealed a scam in which overseas students are helped to cheat their way to University of …
Higher Education question by Tecumseh: What’s the difference between A-Levels and Higher Education courses?
I’ve applied to stay on at my school’s Sixth Form to do three A-Levels. But I was recently looking around a local college website on the Higher Education courses, a Social Studies one which is four years long. You do two years at college doing four subjects, then two years at a University majoring in two.
It sounds around the same level, but is there a difference? Which one is the better option? A-Levels seem to be more of a popular, “mainstream” path, but I find this one course attractive to me, too.
By the way, I’m talking about the UK system if you’re confused.
Higher Education best answer:
Answer by Hannah B
“Higher education” means “university”, pretty much – so degrees, HNDs etc. The normal path is to do A-levels or BTECs etc, then progress to higher education. I recommend taking a look at the requirements for this social studies course you’re interested in, or calling the college and speaking to one of the tutors.
Hope this helps!